AIB – the international industry association and global media networking organisation – has announced a strategic partnership with Dubai-based AV Specialist.

The new partnership will see AV Specialist representing the AIB’s print and online publications throughout Africa and the Middle East region, enabling advertisers to reach out to a global media industry readership that exceeds 24,000 people around the world.

At the same time, AIB will be working with MECIA – the Middle East Communications Industries Association – to organise a series of events and conferences over the coming months.

“We’re delighted to be working with the team at AV Specialist,” says Simon Spanswick, AIB CEO. “With their expertise and contacts across Africa and the Middle East we believe that the AIB’s reach in the region will be considerably enhanced while enabling companies in the Middle East to be in touch with colleagues and customers across the rest of the world. In addition, we’re delighted to be able to collaborate with MECIA to increase the role it plays in Middle East media, and in connecting the region’s media to professionals elsewhere.”

The arrangement will see AV Specialist selling advertising space within the AIB’s print publications, The Channel, and the annual Global Broadcasting Sourcebook to it’s extensive customer base around the world.

“As the leading provider of industry information in the Middle East and Africa, AV Specialist is delighted to be offering its clients an even greater international reach,” says Kevan Jones, CEO of AV Specialist. “In the ever-more global media industry, partnerships such as the one we’re entering with AIB is essential to enable our clients to keep ahead.”

For more information about the opportunities for using the AIB’s media to reach new audiences and clients, contact Richie Ebrahim by email on richie@avspecialist.tv