Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts?

Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably cut budgets and jobs more than you like.

So now what? When you can't (and shouldn't) cut any further, you can leverage the creativity of the people on your team. This is truly the time when employees are your most important assets -- for real, not just in slogans. Writing in the latest issue of Harvard Business Review, Rosabeth Moss Kantor asserts that in a recession, everyone should be in marketing. Motivated employees contribute to creative thinking that can help retain current customers and identify new ones. To read her article, click here.

She comes up with five suggestions that will help every business in these difficult times. They're all practical and affordable - and you can introduce them immediately.

If you need help reaching out to the broadcast and professional AV industry in Africa and the Middle East we're well positioned to assist.

AV Specialist is in regular contact with more industry professionals in this region than anybody else. And we are able to reach out through a range of platforms that include traditional print advertising, email promotions, direct mail, SMS text messaging and tele-marketing. We can even work with you to create tailor-made events and launch functions that are specific to your company or product. To learn more about the services we are able to offer, click here.